The company disclosed some investment details during its second-quarter 2025 earnings call on Friday morning, including the commencement of the expansion of Wynn Macau's exclusive "Chairman's Club" VIP gaming area and the renovation of guest rooms at Wynn Macau's Wynn Tower. These two projects represent an investment of between US$200 million and US$250 million in 2025. Wynn Resorts CEO Craig Billings stated that upon completion, these projects will "further enhance the services and amenities at both properties."

The larger project is "Wynn Palace Event and Entertainment", which will be located on the north side of Wynn Palace and is tentatively scheduled to open in early 2028, pending government approval.

Wynn has previously expressed its intention to build an event center and told investors on Friday that engineering and design work on the project is progressing. The company hopes to capitalize on the positive impact of the large-scale concerts held by its Macau counterparts in recent years that have driven positive visitor traffic.

“Entertainment is definitely driving visitor numbers and demand in Macau, and when that entertainment is large-scale venue events… it impacts pretty much the entire market, and we’re naturally benefiting from that,” Billings said.

“We are also aware of the need to be able to drive entertainment, which is why the largest portion of our gaming concession investment commitment is dedicated to the event centre. We are very much looking forward to it as it will allow us to plan exciting entertainment and attract even more visitors.”

He added that Wynn benefited from concerts held at the neighbouring Galaxy Entertainment Group and The Venetian Macao, and that market demand remained strong after those events and throughout July.

Regarding Wynn's aggressive reinvestment efforts to maximize exposure in the highly competitive post-pandemic Macau market, Billings described it as "an absolute daily battle for market share. We will adjust our reinvestment efforts on a daily, hourly, weekly, and even monthly basis, depending on our goals."

"We're very aware of how much additional investment we need to be competitive and profitable. I think our reinvestment has actually been pretty consistent over the last few quarters, so we're very happy with the momentum we're seeing."