Critics claim the gaming industry preys on young people, the poor and other vulnerable populations. They say 24/7 access to gambling causes financial hardship and increases the risk of mental health issues and crime.

PlaySafe spokesman Mike Defensor, president of iGaming operator World Platinum Technologies Inc, acknowledged the risks, but said they don’t come from legal, licensed providers.

“The real enemy in the issue of online gambling is the illegal market,” Defensor said. “No licences, no control. Minors can play, no taxes are paid and they don’t follow the rules. Instead of being protected, the public is put at risk.

“Currently, it’s estimated that 70% of the online gambling market is illegal, while only 30% is legal, complies with regulations and pays taxes,” Defensor said. “Therefore, strict regulations and focus on legal operators are crucial to ensure safe, responsible and fair gaming for all.”

Regulation, education, mitigation

According to the Manila Standard, the coalition of 19 Pagcor-licensed operators have agreed to:

● Work with regulators to boost compliance, especially around marketing and advertising practices.

● Strengthen KYC processes including age verification and self-exclusion programmes.

● Create a plan to combat illegal operators.

● Educate the public about the difference between licensed and unregulated operations.

● Invest in iGaming research, education, prevention and treatment programmes, including a 24/7 national helpline.

“This alliance is not about competition – it’s about collaboration,” said Eusebio Tanco, chairman of iGaming operator DigiPlus Interactive. “By working as one, we can ensure that online gambling in the Philippines will be more secure, transparent and beneficial to both players and the nation.”

Total iGaming ban unlikely

Online gaming generated PHP114.83 billion ($2 billion) in the first half of 2025, up 82.7% year-on-year. Given the contribution of iGaming revenue to “nation-building”, the Philippine Amusement and Gaming Corp opposes a wholesale industry ban.

“Pagcor recognises the earning potential of the e-games sector,” said agency Chairman and CEO Alejandro Tengco following the first-half results. “Our foremost responsibility is to ensure that growth comes with accountability.

“We are committed to always strike a balance between enabling industry expansion and ensuring it aligns with responsible gaming standards,” he said.

President Ferdinand Marcos Jr, who last year banned Philippine Offshore Gaming Operations, also supports stricter regulation of iGaming rather than an industry shutdown. “In my opinion, a ban will not take care of the problem,” Marcos told reporters during a recent trip to India. “We have to be a little bit more measured in our response.”

According to the Philippine Inquirer, Marcos will consult with clergy, educators, law enforcement, addiction professionals and parents to develop effective industry guardrails.

Ad ban to take effect this week

In July, Pagcor signed an agreement with the Philippines Ad Standards Council to pre-screen gambling-related advertisements before they go live. Pagcor has also ordered the removal of all gambling ads in public spaces and on prime time television, effective this Friday.

“These efforts are part of our broader mission to ensure that online gambling is not only well-regulated but aligned with public interest,” Tengco said.