September, 14
09:00 - 23:00 Airport Badge Collection
Venue: Humberto Delgado Airport
Remember:
Affiliates will be wearing purple badges
Operators will have yellow badges
Everyone else will wear blue
Once you’ve received your ticket, be sure to add it to your Apple or Google Wallet. This will make your badge collection faster and your overall experience smoother.
September, 15
06:30 - 23:00 Airport Badge Collection
Venue: Humberto Delgado Airport
Remember:
Affiliates will be wearing purple badges
Operators will have yellow badges
Everyone else will wear blue
Once you’ve received your ticket, be sure to add it to your Apple or Google Wallet. This will make your badge collection faster and your overall experience smoother.
10:00 - 00:00 SBC Leaders Summit
Venue: Myriad Hotel
12:00 - 20:00 Pre Registration Name Badge Collection
Venue: Feira Internacional de Lisboa
Note: You can also pick up badges on behalf of your colleagues. Just make sure you have their full name and company name. Please remember to hand over any badges and wristbands to your colleagues, as these are required for entry into key areas of the event.
Badge Colours:
Affiliates: Purple badges
Operators: Yellow badges
All others: Blue badges
18:00 - 22:30 Legends Charity Game
September,16
06:30 - 21:00 Airport Badge Collection
Venue: Humberto Delgado Airport
Remember:
Affiliates will be wearing purple badges
Operators will have yellow badges
Everyone else will wear blue
Once you’ve received your ticket, be sure to add it to your Apple or Google Wallet. This will make your badge collection faster and your overall experience smoother.
09:00 - 18:00 Food Festival
Venue: Yellow Zone, Feira Internacional de Lisboa & MEO Arena
If you have a VIP, Operator, or Affiliate ticket, you’ll receive a preloaded wristband (€30 per day) when you collect your badge. Use this wristband to pay for food and drinks at any food truck.
Important: Don’t lose your wristband. You’ll need it to access your free food and drinks during the event. Attendees without a VIP pass can still purchase food and drinks at the food trucks using their own payment methods.
10:00 - 18:00 Super Stage
Venue: MEO Arena
10:00 - 18:00 Venue:
Feira Internacional de Lisboa & MEO Arena
Note: We’re introducing a free “Expo Only” pass for 2025. It gives you full access to the show floor, but does not include entry to conference sessions or evening networking events.
10:00 - 17:30 Global & Emerging Markets Stages
Venue: Feira Internacional de Lisboa & MEO Arena
Global Markets Stage
Day 1: Latin America & Brazil
Day 2: Western Europe
Day 3: North America
Emerging Markets Stage
Day 1: Africa
Day 2: Eurasia & Middle East
Day 3: Asia
Access is included with VIP or Expo+ Passes, along with on-demand playback via SBC Connect. By the way, you can favourite sessions on SBC Connect to make sure you don't miss them!
10:00 - 12:00 LATAM & Brazil Conference: Brunch Networking
Venue: Global Markets Lounge
10:00 - 12:00 Africa Conference: Brunch Networking
Venue: Emerging Markets Lounge
10:00 - 18:00
Casino & iGaming Zone
Venue: Red Zone, Feira Internacional de Lisboa & MEO Arena
10:00 - 18:00
Sports Betting & iGaming Zone
Venue: Blue Zone, Feira Internacional de Lisboa & MEO Arena
10:00 - 18:00 Payment Expert Summit
Venue: Green Zone, Feira Internacional de Lisboa & MEO Arena
Day 1: Payments — trends, infrastructure, frictionless transactions, and financial inclusion
Day 2: Technology — innovation, platforms, AI, blockchain, and next-gen product integration
Day 3: Compliance — regulation, risk management, fraud prevention, and AML strategies.
10:00 - 18:00 Affiliate Leaders Summit
Venue: Purple Zone, Feira Internacional de Lisboa & MEO Arena
The summit features its own expo floor space (Purple Zone) and a tailored three-day content agenda:
Day 1: Focus on Martech
Day 2: Exploring Audience Development
Day 3: The Future of Affiliation
10:00 - 18:00 Player Protection Zone
Venue: Light Green Zone, Feira Internacional de Lisboa & MEO Arena
Note: The Light Green Zone is located between Halls 1 & 2 (next to Casino & iGaming Zone and the Exhibitor Helpdesk)
Day 1: Regulation — Explore how new rules, affordability checks, and dispute resolution models are reshaping compliance.
Day 2: Research — Discover insights into the ethics of advertising, ROI on safer gambling, the role of operators vs suppliers vs players, and responsible gambling in grey and black markets. Plus, a special look into ethical VIP programs and offshore risk factors.
Day 3: Technology —Focus on future-facing tech, including AI-powered monitoring, cross-operator collaboration, crypto and blockchain RG challenges, and the role of digital IDs in enforcing exclusion protocols.
12:00 - 17:00 Tech Academies
Venue: SALA TEJO
14:00 - 15:00 Cafu Book Signing Sponsored by Superbet at the Legends Charity Game
Venue: SBC Events Stand (C95)
Note: Cafu is confirmed to appear at the Legends Charity Game on Monday, 15 September. The Portugal Legends vs. World Legends match will be played in front of 60,000 fans, broadcast live on TV, and aims to raise more than €1,000,000 for charitable causes.
15:20 - 15:50 LATAM & Brazil Conference: Refreshment Break
Venue: Global Markets Lounge
15:20 - 15:50 Africa Conference: Refreshment Break
Venue: Emerging Markets Lounge
16:30 - 17:45 Africa Conference: Networking Drinks
Venue: Global Markets Lounge
16:30 - 17:45 LATAM & Brazil Conference: Networking Drinks
Venue: Global Markets Lounge
18:00 - 21:00 IMGL Opening Ceremony
Venue: Altis Grand Hotel
20:00 - 02:00 SBC Summit Opening Party
Venue: Urban Beach
Entry is exclusive to VIP Event Pass holders. Wristbands are required. No wristband means no entry.
September, 17
06:30 - 15:00 Airport Badge Collection
Venue: Humberto Delgado Airport
Remember:
Affiliates will be wearing purple badges
Operators will have yellow badges
Everyone else will wear blue
Once you’ve received your ticket, be sure to add it to your Apple or Google Wallet. This will make your badge collection faster and your overall experience smoother.
09:00 - 18:00 Food Festival
Venue: Yellow Zone, Feira Internacional de Lisboa & MEO Arena
If you have a VIP, Operator, or Affiliate ticket, you’ll receive a preloaded wristband (€30 per day) when you collect your badge. Use this wristband to pay for food and drinks at any food truck.
Important: Don’t lose your wristband. You’ll need it to access your free food and drinks during the event. Attendees without a VIP pass can still purchase food and drinks at the food trucks using their own payment methods.
10:00 - 18:00 Super Stage
Venue: MEO Arena
Access to the Super Stage is included with VIP Event Passes and Expo+ Passes. Content will also be available on demand via SBC Connect after the event for eligible ticket holders.
If you hold an Expo Only Pass, consider upgrading to gain access to the conference sessions.
10:00 - 18:00 SBC Summit
Venue; Feira Internacional de Lisboa & MEO Arena
Note: We’re introducing a free “Expo Only” pass for 2025. It gives you full access to the show floor, but does not include entry to conference sessions or evening networking events.
10:00 - 17:30 Global & Emerging Markets Stages
Venue: Feira Internacional de Lisboa & MEO Arena
Global Markets Stage
Day 1: Latin America & Brazil
Day 2: Western Europe
Day 3: North America
Emerging Markets Stage
Day 1: Africa
Day 2: Eurasia & Middle East
Day 3: Asia
Access is included with VIP or Expo+ Passes, along with on-demand playback via SBC Connect. By the way, you can favourite sessions on SBC Connect to make sure you don't miss them!
If you currently hold an Expo Only Pass, consider upgrading to unlock access to these sessions and other conference content on offer.
10:00 - 18:00 Casino & iGaming Zone
Venue: Red Zone, Feira Internacional de Lisboa & MEO Arena
The zone is located in the red section of the show floor and spans two halls, making it one of the largest zones at SBC Summit.
10:00 - 18:00 Sports Betting & iGaming Zone
Blue Zone, Feira Internacional de Lisboa & MEO Arena
Day 1: Payments — trends, infrastructure, frictionless transactions, and financial inclusion
Day 2: Technology — innovation, platforms, AI, blockchain, and next-gen product integration
Day 3: Compliance — regulation, risk management, fraud prevention, and AML strategies.
10:00 - 18:00 Affiliate Leaders Summit
Venue: Purple Zone, Feira Internacional de Lisboa & MEO Arena
Day 1: Focus on Martech
Day 2: Exploring Audience Development
Day 3: The Future of Affiliation
Affiliates and operators receive free access to both the Affiliate Leaders Summit and the full SBC Summit experience. Don’t forget to apply for your pass and bring your team along!
10:00 - 18:00 Player Protection Zone
Light Green Zone, Feira Internacional de Lisboa & MEO Arena
Note: The Light Green Zone is located between Halls 1 & 2 (next to Casino & iGaming Zone and the Exhibitor Helpdesk)
Day 1: Regulation — Explore how new rules, affordability checks, and dispute resolution models are reshaping compliance.
Day 2: Research — Discover insights into the ethics of advertising, ROI on safer gambling, the role of operators vs suppliers vs players, and responsible gambling in grey and black markets. Plus, a special look into ethical VIP programs and offshore risk factors.
Day 3: Technology —Focus on future-facing tech, including AI-powered monitoring, cross-operator collaboration, crypto and blockchain RG challenges, and the role of digital IDs in enforcing exclusion protocols.
10:00 - 11:00 Global Gaming Women Breakfast Meet-up Sponsored by Segev LLP
Venue: Between Hall 1 & 2, Feira Internacional de Lisboa & MEO Arena
Note: RSVP is not required, but encouraged. It helps us plan and ensures there’s enough coffee and croissants to go around.
12:00 - 17:00 Tech Academies
Venue: SALA TEJO
Each academy is designed to be interactive, focused, and immediately applicable.
Already have a ticket? RSVP now to claim your spot.
15:00 - 16:30 AAiG Meet-up Sponsored by Better Collective
Venue: F370 - Better Collective
Join African Americans in Gaming at the Better Collective booth on Wednesday from 3:00 to 4:30 PM for complimentary drinks and networking right on the show floor.
15:30 - 16:30 Gentoo Networking Drinks - F260
Venue: Purple Zone, Feira Internacional de Lisboa & MEO Arena
Join us at the Gentoo Media Booth (F260) on Wednesday from 15:30 to 16:30 for a relaxed hour of networking drinks and conversation.
16:30 - 17:30 Adyen Networking Drinks - E600
Venue: Green Zone on Floor Plan, Feira Internacional de Lisboa & MEO Arena
19:00 - 23:00 Affiliate Leaders Awards
Venue: Meo Arena
19:30 - 01:00 C-Level Operator Dinner & Party
Venue: SUD Lisboa Hall
September,18
09:00 - 17:00 Food Festival
Venue: Yellow Zone, Feira Internacional de Lisboa & MEO Arena
If you have a VIP, Operator, or Affiliate ticket, you’ll receive a preloaded wristband (€30 per day) when you collect your badge. Use this wristband to pay for food and drinks at any food truck.
Important: Don’t lose your wristband. You’ll need it to access your free food and drinks during the event. Attendees without a VIP pass can still purchase food and drinks at the food trucks using their own payment methods.
10:00 - 17:00 SBC Summit
Venue: Feira Internacional de Lisboa & MEO Arena
Plus: Media Headquarters, a Super Stage for world-famous keynotes, a Food Festival across the show floor, and SBC’s legendary evening parties.
Note: We’re introducing a free “Expo Only” pass for 2025. It gives you full access to the show floor, but does not include entry to conference sessions or evening networking events.
10:00 - 16:10 Global & Emerging Markets Stages
Venue: Feira Internacional de Lisboa & MEO Arena
Global Markets Stage
Day 1: Latin America & Brazil
Day 2: Western Europe
Day 3: North America
Emerging Markets Stage
Day 1: Africa
Day 2: Eurasia & Middle East
Day 3: Asia
Access is included with VIP or Expo+ Passes, along with on-demand playback via SBC Connect. By the way, you can favourite sessions on SBC Connect to make sure you don't miss them!
If you currently hold an Expo Only Pass, consider upgrading to unlock access to these sessions and other conference content on offer.
10:00 - 17:00 Casino & iGaming Zone
Venue: Red Zone, Feira Internacional de Lisboa & MEO Arena
The zone is located in the red section of the show floor and spans two halls, making it one of the largest zones at SBC Summit.
10:00 - 17:00
Sports Betting & iGaming Zone
Venue: Blue Zone, Feira Internacional de Lisboa & MEO Arena
10:00 - 17:00 Payment Expert Summit
Venue: Green Zone, Feira Internacional de Lisboa & MEO Arena
Day 1: Payments — trends, infrastructure, frictionless transactions, and financial inclusion
Day 2: Technology — innovation, platforms, AI, blockchain, and next-gen product integration
Day 3: Compliance — regulation, risk management, fraud prevention, and AML strategies.
10:00 - 17:00 Affiliate Leaders Summit
Venue: Purple Zone, Feira Internacional de Lisboa & MEO Arena
The summit features its own expo floor space (Purple Zone) and a tailored three-day content agenda:
Day 1: Focus on Martech
Day 2: Exploring Audience Development
Day 3: The Future of Affiliation
10:00 - 17:00 Player Protection Zone
Venue: Light Green Zone, Feira Internacional de Lisboa & MEO Arena
Note: The Light Green Zone is located between Halls 1 & 2 (next to Casino & iGaming Zone and the Exhibitor Helpdesk)
Day 1: Regulation — Explore how new rules, affordability checks, and dispute resolution models are reshaping compliance.
Day 2: Research — Discover insights into the ethics of advertising, ROI on safer gambling, the role of operators vs suppliers vs players, and responsible gambling in grey and black markets. Plus, a special look into ethical VIP programs and offshore risk factors.
Day 3: Technology —Focus on future-facing tech, including AI-powered monitoring, cross-operator collaboration, crypto and blockchain RG
challenges, and the role of digital IDs in enforcing exclusion protocols.
19:00 - 23:00 SBC Awards
Venue: Meo Arena
20:00 - 03:30 INFINITY Lisbon
Venue: Meo Arena
Access Details: Included with VIP Event Pass (operators and affiliates passes also qualify as VIP passes). Expo+ Pass and Expo Only Pass ticket holders would have to upgrade their passes to get access.
2025-08-14
SBC Summit will be held in Lisbon, Portugal, from September 16-18, 2025. Join HUIDU, the official media partner of SBC Summit, at booth ME120! Check out the event schedule with HUIDU.
