2025-09-22
From November 3–6, 2025, SiGMA Central Europe will take place in Rome, Italy. HUIDU invites industry friends to meet us at Booth 1012! Get a first look at the exciting event agenda together with HUIDU.
November 3
Refer to the SiGMA Official App for any shuttle announcements or last-minute traffic updates.
Present your QR confirmation and valid ID, pick up your badge, lanyard and exhibitor pack, then head straight to stand build-up.
10:00-16:00
ACTIVITY – WINE TASTING EXPERIENCE
Place: The Sanctuary Eco Retreat
Please bring a valid ID or passport, as each participant must complete a waiver form and present it at the venue.
Collect your badge, lanyard and app credentials, ensuring a smooth, queue-free start to the summit event week.
10:30-16:00
C-LEVEL WINE TASTING AND LUNCH POWERED BY DIGITAIN
Place: Lobby, Anantara Palazzo Naiadi Rome Hotel
Register your interest here: https://share.hsforms.com/18d0a3Mg_T-qmk_KcQ31Qyg3s9oo
This invitation-only evening is reserved for Platinum ticket holders, table sponsors, and guests with paid seats.
EXECUTIVE NETWORKING RECEPTION
Place: Obicà Parlamento
Open to Premium and Platinum ticket holders.
November 4
SHUTTLE SERVICE
Place: Fiera Roma
Place: Fiera Roma
10:00 – 10:10 / Welcome to SiGMA Central Europe!
10:10 – 10:15 / Welcome Note
10:15 – 10:45 / Panel – Licence to Launch: Winning Strategies for Entering Regulated Markets
10:50 – 11:15 / Panel – Media, Tech, and Gaming: Inside the New Wave of M&A
11:15 – 11:45 / Panel – The Industry’s Role in the Regulatory Debate
11:50 – 12:10 / Fireside Chat – Level Up Your Risk Strategy: Tax Insurance in Gaming
12:10 – 12:35 / Official Opening Ceremony
12:35 – 12:40 / Inaugural Ribbon-cutting Ceremony
12:45 – 13:15 / Panel – North American Gaming Regulation in Focus: Legal and Cross-border Perspectives
13:20 – 13:35 / Keynote – Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
13:35 – 13:50 / Keynote – Tailored for Tomorrow: AI Revolution in iGaming
13:55 – 14:25 / Panel – Voices of Authority: Inside Europe’s Regulatory Roundtable
14:25 – 14:55 / Panel – Power Play in Progress: Who’s In Charge of Brazil’s Billion-Dollar Market?
15:00 – 15:35 / Panel – Italy’s Grand Gaming Reform – Where Do We Stand?
15:40 – 16:10 / Panel – Grey to Gold: Jurisdictional & Compliance Challenges
10:15 – 10:35 / Keynote – Mobile-First Affiliates: Winning Italy’s €21.6B iGaming Market
10:35 – 10:50 / Keynote – Why Online Casinos Close: Data & Revenue Leak Insights
10:55 – 11:25 / Panel – Media Power-Up: PR, Press, and the Engines Behind Headlines
11:25 – 12:05 / Panel – Battle for the Bottom Line: Does Product or Marketing Drive Growth?
12:10 – 12:30 / Keynote – From Performance to Personality: Building Brands that Print Money
12:35 – 12:50 / Keynote – Building Legacy in the Age of Virality: What Sports Marketing Can Learn from Cultural Icons
12:50 – 13:20 / CEO Power Panel – When in Rome, What Would Caesar Bet On?
13:25 – 14:00 / Game Show – Call the Shot Game: Rapid-Fire Decisions with iGaming’s Power Players
14:00 – 14:20 / Keynote – The Future in Play: A Data-Centric Look at Gaming & iGaming Apps in 202514:25 – 15:05 / Panel – Inside Cybercrime: Collaborative Strategies to Tackle AI Fraud, Deepfakes & Cross-Border Threats
15:10 – 15:40 / Panel – SEO and the AI Pivot in iGaming
15:40 – 15:55 / Keynote – Scripted SEO: Black‑Hat vs White‑Hat in Affiliate Content Strategies
10:00 – 10:15 / Welcome to SiGMA Central Europe!
10:20 – 10:50 / Panel – Culture Starts at the Top: When Leadership Is the Risk Factor
10:50 – 11:20 / Panel – Leader Blind Spots: Unseen Behaviours That Warp Company Morale
11:25 – 11:40 / Keynote – Wellbeing at Work: The Ultimate Game-Changer for Company Culture
11:40 – 11:55 / Keynote – Rebalancing Leadership: Purpose as the Compass
12:00 – 12:30 / Keynote – Don’t Love Your Job, Job Your Love: Motivational Talk by Sara Al Madani
12:35 – 13:05 / Keynote – Do It Anyway: How To Reframe The Fear Of Failure
13:05 – 13:35 / Panel – The OGs of Online Gaming
13:40 – 14:10 / Panel – The Spirit of iGaming in a Regulated World
14:10 – 14:40 / Fireside Chat – Creativity in Action: How Great Games are Made
14:40 – 15:05 / Live Demonstration – Protecting Table Games: What Every Professional Needs to Know
15:05 – 16:05 / SiGMA Startup Pitch
10:35 – 10:40 / Welcome Address by H.E. Daniel Azzopardi, Ambassador of Malta to Italy and San Marino
10:45 – 11:15 / Panel – Crypto, Gaming & AML: Beyond MiCA
11:15 – 11:45 / Panel – From Swift to Stablecoins: Reinventing Cross-Border Payments
11:50 – 12:20 / Panel – MiCA vs. The Genius Act: Two Roads for Stablecoin Regulation
12:20 – 12:40 / Fireside Chat with Hon. Marcello Coppo: Blockchain, Fintech and Regulation in Italy
12:45 – 13:10 / Panel – Future of Banking and Fintech: Leveraging AI Agents for Security, Compliance, and Customer Experience
13:15 – 13:45 / Panel – Payments Strategy and Its Importance for Operators’ Growth
14:50 – 15:05 / Keynote – The UAE’s Web3 Ecosystem – A 2025 Recap
15:15 – 15:45 / Panel – Italia Innovata: Redefining Possibilities Through Digital Renaissance
15:15 – 15:20 / Keynote – Address by Brando Benifei, the European Parliament
15:50 – 16:10 / Panel – New Rules in Online Gaming in Italy: Innovation in Payments
16:00–18:00
NETWORKING DRINKS – OPENING MIXER
Place: Platinum / VIP Lounge, Hall 1 – Fiera Roma
Open to all ticket holders.
Attendance limited to Platinum ticket holders, table sponsors, and paid seats.
iGATHERING DINNER – EXECUTIVE EXCHANGE
Place: La Villetta dal 1940
This private seated dinner is reserved exclusively for our Premium and Platinum guests.
iGATHERING DINNER – EXECUTIVE EXCHANGE
Place: Allegrío
Open to Premium and Platinum ticket holders.
20:30–23:30
EXECUTIVE NETWORKING RECEPTION
Place: Obicà Parlamento
Open to Premium and Platinum ticket holders.
20:30–23:30
iGATHERING DINNER – INSIDER’S EVENING
Place: Antica Pesa
This private seated dinner is reserved exclusively for Premium and Platinum guests. Strictly by invitation.
20:30–23:30
iGATHERING DINNER – INDUSTRY ROUNDTABLE
Place: Baja Roma
This private seated dinner is reserved exclusively for Premium and Platinum guests. Strictly by invitation.
21:00–02:00
ARMIN VAN BUUREN LIVE IN ROME — EMPIRE OF SUCCESS PARTY
Place: Atlantico Live
Click here to secure your invitation: https://confenta.com/en/rome-party/
21:00–02:00
THE PIN-UP CODE
Place: Palazzo Brancaccio
Register your interest here: https://sigma.pin-up.events/#event
November 5
SHUTTLE SERVICE
Open to all ticket holders.
Place: Fiera Roma
10:30 – 10:55 / Panel – Rolling the Dice on Italy’s Economy: How Gaming Can Boost Tourism and Prosperity
11:00 – 11:10 / Opening Speech
11:10 – 11:20 / Keynote – Speech by Hon. Federico Freni
11:25 – 11:40 / Keynote – The Regulatory Outlook for Europe’s Gambling Market: Expectations, Priorities and Challenges
11:40 – 12:15 / Panel – Omnichannel operations: Different channels but the same business?
12:20 – 12:50 / Panel – Cashless Revolution: Innovative Payment Solutions for Today’s Player
12:50 – 13:00 / Speech by Hon. Silvio Schembri
13:05 – 13:35 / Panel – Tackling the Illegal Gambling Epidemic
13:35 – 14:10 / Panel – Regulatory Landscape: Trends and Impacts Across Jurisdictions
15:25 – 15:55 / Panel – Future of Slot Machines: Innovations and Trends Shaping the Industry
14:15 – 14:45 / Fireside Chat – Championship DNA: Competing in Life & Business
14:45 – 15:20 / Panel – Raising capital for the Gaming Sector – is Gaming still a sure bet?
STAGE 3 | Affiliate Leaders
10:30 – 10:45 / Keynote – Crypto Beyond the Hype: Empowering Affiliates With Web3 Payments
10:50 – 11:05 / Keynote – Wallet Failures and the Innovations Set to Take Over
11:05 – 11:20 / Keynote – Reactivating Inactive Audiences: Bringing Users Back for Just $0.10 with Retargeting
11:25 – 12:05 / Workshop – The Profit Engine: Turn Your Affiliate Program into a Revenue Rocket
12:05 – 12:20 / Keynote – How Affiliates Can Grow in Brazil & India Amid Ad Curbs, Tax Shocks, and Google Volatility
12:25 – 12:55 / Panel – Affiliate Makeover: Turning CPC Dirt into Gold in Emerging GEOs
13:00 – 13:30 / Panel – Cross-Market Learnings & First-Mover Strategies
13:30 – 14:10 / CMO Roulette: Truth or Dare
14:15 – 14:30 / Announcement – Introducing SiGMA Nexus: Uniting Leadership and Shaping iGaming
14:30 – 14:55 / Panel – Affiliate 2.0 & Influencer Economies
14:55 – 15:20 / Panel – Creator Conversions: Where Influencer Trust Meets Affiliate Tracking
15:25 – 16:10 / LinkedIn Unplugged
STAGE 4 | Frontier Tech & Payment Expert
10:45 – 10:50 / Welcome Remarks
10:50 – 11:10 / Panel – Digital Fun: Web 3 for Gaming, Sports and Entertainment
11:15 – 11:35 / Panel – Betting on Tomorrow: The Power of Prediction Markets
11:35 – 12:05 / Panel – Navigating Europe’s Betting Regulations: Compliance in the Age of AI
12:10 – 12:30 / Panel – The New Playbook: How Data and Technology Are Transforming Sports, Betting, and Marketing
12:30 – 13:00 / AI Workshop & Live Demo: Smarter, Faster, Stronger
13:05 – 13:20 / Keynote – Sports as a Launchpad for Cross-Industry Innovation
13:25 – 13:55 / Panel – Sport as a Startup: How Clubs Are Becoming Innovation Labs
13:55 – 14:25 / Panel – Media for Equity: Powering the Next Generation of Sports Innovation
14:30 – 14:45 / Keynote – AI in Sport: A Winning Combination
14:45 – 15:15 / Panel – Data for Dollars: How Fan Insights Are Driving Revenue Innovation
15:20 – 15:50 / Panel – AI and The Future of Sports&Tech: Working Use Cases
STAGE 2 | People, Partners & Performance
10:30 – 10:45 / Keynote – Talent That Keeps the Industry Moving
12:00 – 12:10 / Keynote – Structuring the Unknown: Trends That Will Shape iGaming
12:10 – 12:45 / Panel – Gaming Trend Wars: 2025 Reality vs. 2026 Game-Changers
12:50 – 13:05 / Keynote – Cybersecurity in 2026 Is Not Just About Tech – It’s About Your Business
13:10 – 13:40 / Panel – Reputation Rules: Winning the 2026 iGaming Market with Brand Power
13:40 – 14:05 / Panel – The Content Engine: Engineering Next-Level Game Aggregation Strategies
14:10 – 14:35 / Panel – LATAM in Motion: Markets, Money, and Local Minds
14:35 – 15:00 / Panel – Africa’s Edge: Responsible Gaming as the Ultimate Market Differentiator
15:05 – 15:30 / Panel – AI That Delivers: Integrating Technology into iGaming Workflows & Strategy
15:35 – 16:00 / Panel – Brains or Heart? Data vs. Creativity in the Battle for Player Loyalty
19:00–22:30
PLÁCIDO DOMINGO PRIVATE CONCERT
Place: Auditorium della Conciliazione
A limited number of individual concert seats are available for purchase at €200.
20:30–23:30
iGATHERING DINNER – INDUSTRY INSIGHT FEAST
Place: Allegrío
Attendance is by invitation only for Premium and Platinum guests.
20:30–23:30
iGATHERING DINNER – CULINARY CONVERSATIONS
Place: La Villetta dal 1940
Reserved for Premium and Platinum guests, invitation-only.
20:30–23:30
iGATHERING DINNER – A TASTE OF HISTORY
Place: Ristorante Pancrazio dal 1922
By invitation only. Open to Premium and Platinum ticket holders.
SiGMA OFFICIAL CELEBRATION
Place: Opus Club
November 6
Shuttle Service
Place: Fiera Roma
Place: Fiera Roma
STAGE 3 | Affiliate Leaders
10:30 – 10:40 / Welcome to Day 3!
10:45 – 11:20 / Panel – Affiliate Tech in Action: Real-Time Tracking, Compliance & Payout Automation
11:25 – 11:40 / Keynote – Building the Trust & Ops Layer for iGaming Affiliates: From Turbulence to Measurable Outcomes
11:40 – 11:55 / Keynote – The Overlap Effect: What Happens When Adult and iGaming Traffic Collide
12:00 – 12:35 / Panel – Traffic Truths: Cleaning the Affiliate Funnel – AI, Attribution & the Fight Against Fraud
12:35 – 12:50 / Keynote – Building a Healthy Affiliate Ecosystem
12:55 – 13:25 / So You Think You Can SEO?
13:30 – 14:10 / Panel – Operator‑Affiliate Synergy: Tech Tools That Turbocharge ROI
14:10 – 14:40 / Panel – RFI > AI: Real Human Intelligence in the Age of Automation
14:45 – 15:25 / Panel – Ad Formats Unleashed: Mastering Search, Programmatic & Push
STAGE 1 | Regulatory Briefing
10:30 – 11:15 / Masterclass – IMGL Masterclass Talk: Practical Tools to Support Responsible Gambling and Player Protection
11:15 – 11:40 / Panel – Tipster Economy: How Italy Turned Sports Betting into a Community
11:45 – 12:10 / Panel – The New AAMS Licences: Who Can Truly Compete in the Italian Market?
12:10 – 12:20 / Speech by Hon. Alex Borg
12:25 – 12:50 / Panel – From Betting Shops to Smartphones: The Digital Future of Italy’s Betting Market
12:50 – 13:15 / Panel – iGaming 360°: Scenarios and Strategies for the Next Decade
13:15 – 13:40 / Panel – Re-thinking Public Gaming: Sustainability as a New Strategy Between Innovation and Action
13:45 – 14:35 / Masterclass – Sports Betting Integrity Masterclass for Regulatory Authorities
14:35 – 15:20 / Panel – Growing Sport Integrity Challenges and Their Impact on Sports Betting Regulation
15:25 – 16:05 / Panel – Truth in Numbers: Black Market Pressures in Land-Based and Online Gambling
STAGE 4 | Frontier Tech & Payment Expert
10:45 – 10:50 / Welcome Remarks
10:50 – 11:00 / Keynote – The Magnet & The Spear: Two AI Models for Perfect Client Targeting
11:05 – 11:20 / Keynote – Playing With Power: AI Governance Lessons from the Gaming Frontier
11:20 – 11:50 / Panel – AI in Action: Practical Use Cases in iGaming Beyond the Hype
11:55 – 12:30 / Panel – Building with AI: New Business Models, New Founders, New Rules
12:30 – 13:00 / Panel – AI in Decision-Making: From Data Overload to Strategic Insights
13:05 – 13:20 / Keynote – The Next Wave of AI: Where Machines Learn to Reason — and Companies Learn to Adapt
13:25 – 13:55 / Panel – Level Up Your Portfolio: Back the Innovators Shaping Digital and Tech Realms
13:55 – 14:15 / Quiz – Hot Seat: Quickfire AI Insights Quiz
14:30 – 15:40 / AIBC Startup Pitch
STAGE 2 | People, Partners & Performance
10:30 – 11:05 / Panel – Beyond Restrictions: Tech & Science vs. Problem Gambling
11:10 – 11:45 / Panel – Balancing the Ledger: ESG, Sustainability & the Social Balance Sheet of Gaming
11:45 – 12:15 / Panel – Ethical Maze: AI’s Role in Responsible Gaming
12:20 – 12:35 / Keynote – Beyond Balance Sheets: Why Human Capital Outweighs Financial Capital
12:35 – 12:55 / Keynote – Rethinking KPIs: Measuring Value Beyond Revenue
13:00 – 13:25 / Panel – Retention by Design: Turning AI, Data, and Loyalty into Lasting Player Value
13:30 – 13:45 / Keynote – When Algorithms Break the Law
13:45 – 14:00 / Keynote – Accountability by Design: Keeping Operators in the AI Gaming Loop
14:00 – 14:25 / Panel – Hooking Millennials & Gen Z with Playful, Unconventional Thrills
14:30 – 15:00 / Panel – Payments Uplift Playbook: Orchestration, Smart Routing & Real-Time Rails
15:00 – 15:25 / Panel – Stopping Bonus Abuse & Fraud Without Killing UX: AI + KYC Partnerships That Scale
November 7
