From January 19-21, 2026, ICE Barcelona will be held grandly in Barcelona, Spain. HUIDU welcomes industry partners to visit our booth 5B12 to jointly explore global gaming innovations! Join us to preview the rich agenda content.

Dates: Pre-event: 18 January 2026 | Main Event: 19–21 January 2026

Location: Fira Barcelona Gran Via, Barcelona, Spain

Pre-event: Sunday, 18 January 2026

• 18:00 – 23:00 / Time Out Market Barcelona / ICE Welcome Drinks
• 19:00 – 21:00 / (Venue TBA) / World Gaming Gala

Day 1: Monday, 19 January 2026

• 10:00 – 18:00 / Halls 2-5 / ICE Exhibition Day 1
• 10:00 – 10:45 / CC5.1 / Opening Keynote: Inside Bally’s Always-On Vision
• 10:00 – 18:00 / ICE Esports Arena / ICE EAFC World Cup - Group Stage
• 11:00 – 11:05 / CC5.1 / Welcome from the Chair
• 11:00 – 11:05 / CC4.1 / Welcome from the Chair
• 11:00 – 11:30 / Sustainable Gambling Zone / Opening & Donation Ceremony
• 11:00 – 11:45 / La Plaza / Embedding Safer Gambling in Employment Strategy: Driving Staff Engagement and Internal Communication
• 11:00 – 11:30 / Enterprise Stage / AWS Keynote
• 11:05 – 11:20 / CC4.1 / ECA Opening & State of the Industry
• 11:05 – 11:25 / CC5.1 / Chaos to Control: Illegal Gambling, Risks of Collapse and Taking Back Control
• 11:15 – 17:30 / CC5.1 / World Regulatory Briefing Day 1
• 11:15 – 17:30 / CC4.1 / Casino Leaders Conference
• 11:20 – 12:10 / CC4.1 / Taxation, Policy Pressure, and the Challenge of Land-Based Illegal Markets
• 11:25 – 11:45 / CC5.1 / Who’s Really at Risk? Consumer Awareness, Drivers and Motivations
• 11:30 – 12:30 / Sustainable Gambling Zone / Resetting the Relationship: Creating Economic and Social Value Through Sustainable Gambling
• 11:30 – 12:00 / Enterprise Stage / Networking with AWS
• 11:45 – 12:15 / CC5.1 / A View from the C-Suite: The Black-Market Challenge
• 12:00 – 12:30 / Enterprise Stage / Huawei Keynote
• 12:10 – 12:30 / CC4.1 / How Does the Casino Industry Advocate for Itself?
• 12:15 – 13:00 / CC5.1 / Algorithms, Advertising and the Role of Platforms in Illegal Gambling
• 12:30 – 13:00 / Sustainable Gambling Zone / Moving From Static Limits to Contextual, Transaction-Level Insights
• 12:30 – 13:00 / Enterprise Stage / Networking with Huawei
• 13:00 – 14:00 / CC5.1 / Lunch Break & Meeting
• 13:00 – 14:00 / CC4.1 / Lunch & Networking
• 13:00 – 13:05 / Enterprise Stage / ICE Startups Accelerator - Welcome from the chair
• 13:00 – 14:00 / Sustainable Gambling Zone / Break
• 13:05 – 13:25 / Enterprise Stage / How to Win Trust in a Crowded Market
• 13:25 – 14:00 / Enterprise Stage / The Investor Playbook: Where the Smart Money’s Going
• 14:00 – 17:30 / CC5.2 / Innovating Lotteries Conference
• 14:00 – 14:05 / CC5.2 / Welcome from the Chair
• 14:00 – 14:30 / CC5.1 / Fireside Chat: Inside the GCGRA
• 14:00 – 14:40 / CC4.1 / Navigating the M&A Landscape: Key Trends in 2026 & Beyond
• 14:00 – 14:20 / Enterprise Stage / Networking Break
• 14:00 – 14:45 / Sustainable Gambling Zone / Intelligent Risk Detection and Early Intervention: The Next Generation of Player Insight
• 14:00 – 14:45 / Pitch ICE Stage / Levelling Up Leadership: Breaking Cultural Complacency and Boosting Inclusion for Business Gains in Gaming
• 14:05 – 14:50 / CC5.2 / Game and Retail Innovation in a Digital First World
• 14:20 – 14:55 / Enterprise Stage / Founders in Focus: Lessons from the Frontline
• 14:30 – 15:00 / CC5.1 / Emerging Market Updates: Navigating Technical & Compliance Challenges
• 14:40 – 15:10 / CC4.1 / TBA
• 14:45 – 15:30 / Sustainable Gambling Zone / Transparency, Standardisation, and Self-Exclusion: Distinguishing Between Licensed and Non-Licensed Operators to Build Trust
• 14:50 – 15:20 / CC5.2 / Driving Engagement in Lotteries: Innovations and Instant Wins
• 14:55 – 15:30 / Enterprise Stage / TBC
• 15:00 – 15:20 / CC5.1 / Charting a Path on Alberta’s Regulatory Vision
• 15:00 – 15:45 / Pitch ICE Stage / Will AI Be the Catalyst or the Barrier to Neurodiversity in the Workplace?
• 15:10 – 15:40 / CC4.1 / Differentiation in a Crowded Space: Bringing Online Slots to the Casino Floor
• 15:20 – 15:40 / CC5.1 / Break & Networking
• 15:20 – 15:40 / CC5.2 / Break & Networking
• 15:30 – 16:00 / Enterprise Stage / Networking and End of ICE Startups Accelerator
• 15:30 – 15:45 / Sustainable Gambling Zone / Break
• 15:30 – 16:15 / La Plaza / Cashless, SEPA, Digital Euro, new payment system solutions for the amusement sector
• 15:40 – 16:00 / CC4.1 / Break & Networking
• 15:40 – 16:00 / CC5.2 / Lotteries & iGaming: Competition or Complementarity?
• 15:40 – 16:30 / CC5.1 / Global Regulator AMA: New Rules, Threats & Technology
• 15:45 – 16:30 / Sustainable Gambling Zone / Recovery in Gaming: Addressing Addiction From Within the Industry
• 16:00 – 16:45 / CC5.2 / Should Lotteries Be Regulated Like Any Other Gaming Vertical?
• 16:00 – 16:45 / CC4.1 / Gaming at Sea: Lessons in Optimization from the Cruise Industry
• 16:00 – 17:00 / Pitch ICE Stage / DEIB at ICE Welcome Reception
• 16:30 – 17:30 / CC4.2 / Roundtable: Controlling the Cost of Compliance
• 16:30 – 17:30 / CC4.3 / Roundtable: Navigating Emerging AML Risks
• 16:30 – 17:30 / CC4.4 / Roundtable: Surviving Advertising Restrictions
• 16:45 – 17:30 / CC5.2 / Emerging Market Growth: Building Responsible African and Latin American Lotteries
• 16:45 – 17:30 / CC4.1 / The Hot Seat: Land-Based Markets in Brazil, Thailand & Japan
• 17:00 – 18:00 / La Plaza / Meeting of Spanish Associations – Cocktail & Networking
• 17:00 – 17:45 / Enterprise Stage / Landmark Awards
• 17:15 – 18:00 / Enterprise Stage / Landmark Awards

• 17:30 – 19:00 / CC4 Delegate Lounge / WGF LatAm Drinks

  
  

Day 2: Tuesday, 20 January 2026

• 10:00 – 18:00 / Halls 2-5 / ICE Exhibition Day 2
• 10:00 – 14:00 / ICE Esports Arena / ICE EAFC World Cup - Semi-finals & Grand Final
• 10:15 – 11:45 / Enterprise Stage / ICE Innovators Challenge with Microsoft
• 10:45 – 11:15 / Sustainable Gambling Zone / Responsible Gaming in Africa: From Awareness to Action
• 10:45 – 11:30 / La Plaza / JDigital: Combating Illegal Gambling
• 11:00 – 11:05 / CC4.1 / Welcome from the Chair
• 11:00 – 11:05 / CC5.1 / Welcome from the Chair
• 11:00 – 12:30 / Pitch ICE Stage / Pitch ICE
• 11:00 – 13:00 / CC7.01 B / Bingo 360 in Spain
• 11:05 – 11:25 / CC5.1 / Redefining Standards: How Nevis Plans to Compete in Global Gaming
• 11:05 – 11:55 / CC4.1 / The Future of Sports Betting: Doing More With Better
• 11:15 – 13:00 / CC5.1 / World Regulatory Briefing Day 2
• 11:15 – 17:30 / CC5.2 / Sports Leaders Conference
• 11:15 – 12:00 / Sustainable Gambling Zone / The Death of Player Autonomy: Are Safeguards Becoming Surveillance?
• 11:25 – 11:55 / CC5.1 / Effective Enforcement: Lessons from the Philippines Online Gambling Marketplace
• 11:30 – 12:15 / La Plaza / DGOJ Priorities – Coffee and Q&A Session with DGOJ
• 11:45 – 12:45 / Enterprise Stage / Microsoft Keynote Presentations
• 11:55 – 12:45 / CC5.1 / Blockchain, Black Markets, Breakthrough? The Regulatory Pivot for Crypto Casinos
• 11:55 – 12:15 / CC4.1 / In-play Betting: Curating Participation, Community & Engagement
• 12:00 – 13:00 / Sustainable Gambling Zone / Markers of Harm vs. Positive Play: Practical Steps Towards a Shared Language
• 12:15 – 13:00 / CC4.1 / Protecting Growth, Safety and Integrity in Global Sports Markets
• 12:30 – 13:30 / La Plaza / Converging regulations: one market, a shared regulatory vision
• 12:45 – 14:00 / CC5.1 / Lunch & Meeting
• 12:45 – 13:15 / Enterprise Stage / Networking with Microsoft
• 13:00 – 14:00 / CC4.1 / Lunch & Networking
• 13:00 – 14:00 / Sustainable Gambling Zone / Break
• 13:45 – 14:00 / Enterprise Stage / Honoring Chairman Ernest Stevens Jr., of the Indian Gaming Association
• 14:00 – 17:30 / CC4.1 / Esports Betting Conference
• 14:00 – 17:30 / CC4.2, CC4.3 and CC4.4 / Global Roundtables
• 14:00 – 15:00 / CC4.2 / Roundtable: Canada
• 14:00 – 14:05 / CC5.1 / Welcome from the Chair
• 14:00 – 14:50 / CC4.1 / Changing the Game: AI Transformation in Sports Betting
• 14:00 – 15:00 / CC4.4 / Roundtable: Italy
• 14:00 – 14:05 / CC5.2 / Welcome from the Chair
• 14:00 – 18:00 / ICE Esports Arena / Oddin.gg’s Bookmakers Wars - EAFC Tournament
• 14:00 – 16:45 / CC5.2 / iGaming Customer Journey Workshop
• 14:00 – 14:45 / Pitch ICE Stage / The DEIB Culture Clash: What Happens When Inclusion Gets Political?
• 14:00 – 15:30 / La Plaza / Acordjoc Meeting & Cocktail: Connecting, Sharing and Partnering with the World
• 14:00 – 14:50 / Enterprise Stage / Regaining Control: California’s Battle Against Unregulated and Offshore Gambling
• 14:00 – 14:15 / Sustainable Gambling Zone / Welcome and introduction by ICE Research Institute
• 14:00 – 15:00 / CC4.3 / Roundtable: Africa
• 14:05 – 14:35 / CC5.1 / The Future of Play
• 14:05 – 14:40 / CC5.2 / Creative That Converts – The Hidden ROI Driver
• 14:15 – 15:30 / Sustainable Gambling Zone / ICE Research Institute 2025: Sharing the Findings, Conclusions, Updates and Outcomes of the First 12 Months of Research Financed
• 14:40 – 15:00 / CC5.2 / Fennica Gaming Session
• 14:50 – 15:10 / CC4.1 / Preparing for Worldwide Sport in 2026: Decoding Fan Behaviour
• 14:50 – 15:30 / Enterprise Stage / The Storm Ahead In The U.S: Prediction Markets and the Battle Over Tribal and State Rights
• 15:00 – 15:45 / Pitch ICE Stage / Beyond the Numbers: The Meaningful Gender Equity Shifts Needed in Gaming
• 15:10 – 16:00 / CC4.1 / Driving New Forms of Fan Engagement: Tech, Media, and Entertainment Integration
• 15:15 – 16:15 / CC4.3 / Roundtable: The Andes
• 15:15 – 16:15 / CC4.2 / Roundtable: Brazil
• 15:15 – 16:15 / CC4.4 / Roundtable: Finland
• 15:25 – 15:45 / CC5.1 / Break & Networking
• 15:30 – 15:50 / CC5.2 / Accelerating FTD Conversions with Personalised Video
• 15:30 – 16:20 / Enterprise Stage / Bridging Worlds: Working with Native American Tribes in the U.S. Market
• 15:30 – 16:00 / Sustainable Gambling Zone / ACENCAS Prevencion Activa: Social Addictions: Towards a Comprehensive Understanding of Contemporary Distress
• 15:45 – 16:15 / CC5.1 / TBA
• 15:50 – 16:10 / CC5.2 / Behavioural Segmentation in iGaming: Sharpening Your Competitive Edge
• 16:00 – 16:20 / CC4.1 / Break & Networking
• 16:00 – 17:00 / Pitch ICE Stage / AAG Multicultural Mixer
• 16:00 – 16:30 / Sustainable Gambling Zone / ICE Research Institute 2026: Announcing New Rounds of Grants
• 16:10 – 16:30 / CC5.2 / Maximising LTV versus Quick Monetisation: Safer Entertainment and Enhancing Player Control
• 16:15 – 16:45 / CC5.1 / Widget Wonders: Building Better Betting Experiences
• 16:20 – 17:00 / CC4.1 / Sportsbooks x Stadiums: Defining a Journey to Success
• 16:30 – 17:00 / La Plaza / Action Day in Europe Against Illegal Gambling: Results Achieved in Spain
• 16:30 – 17:30 / CC4.3 / Roundtable: DACH
• 16:45 – 17:30 / CC5.1 / Playing the Field: Winning at Esports Partnerships
• 17:00 – 17:30 / CC4.1 / Driving Predictions Growth: Attention x Volume x Liquidity
• 17:00 – 18:00 / La Plaza / Ongoing training by ANESAR: commitment to talent and responsibility
• 17:00 – 18:00 / Enterprise Stage / ECA Awards

• 17:30 – 19:00 / CC4 Delegate Lounge / WGF Africa Drinks

  
  

Day 3: Wednesday, 21 January 2026

• 10:00 – 16:00 / Halls 2-5 / ICE Exhibition Day 3
• 10:00 – 16:00 / ICE Esports Arena / Beat the Pro Challenge
• 10:00 – 10:05 / CC4.1 / Welcome from the Chair
• 10:00 – 10:05 / CC5.2 / Welcome from the Chair
• 10:00 – 10:05 / CC5.1 / Welcome from the Chair
• 10:00 – 12:30 / CC5.1 / Entering New Markets Workshop
• 10:00 – 12:35 / CC5.2 / Safer Gaming Workshop
• 10:00 – 12:35 / CC4.1 / Cybercrime & Fraud Workshop
• 10:05 – 10:50 / CC5.1 / Launching an Emerging Jurisdiction: The Roadmap to Regulatory Reality in 2026
• 10:05 – 10:50 / CC5.2 / Empathy Engineering: Humanising Digital Interventions and Player Communication
• 10:05 – 10:30 / CC4.1 / The Bonus Trap: How to Stay Ahead on Fraudsters Targeting Game Promotions, Loyalty, and Incentives
• 10:30 – 11:00 / CC4.1 / The New Frontline: AI-Driven Fraud, Deepfakes and Synthetic Identities
• 10:30 – 12:30 / Pitch ICE Stage / GGW Brunch Meetup & Panel
• 10:50 – 11:40 / CC5.2 / Impact Intelligence: Measuring What Matters Through Data, KPIs, and Governance
• 10:50 – 11:10 / CC5.1 / Testing Grey Market Exits as Regulation Accelerates
• 11:00 – 11:30 / CC4.1 / From Firefighting to Fault-Proofing, Fixing Cyber Risk at Its Source
• 11:00 – 11:45 / Sustainable Gambling Zone / KYC, Biometrics, and the Architecture of Trust
• 11:00 – 11:45 / Enterprise Stage / Combating the Black Market
• 11:10 – 11:50 / CC5.1 / Building Your Marketing Playbook in LATAM & Africa’s Fastest-Growing Markets
• 11:30 – 12:00 / CC4.1 / Breaking the Chain on APIs: Securing the iGaming Supply Line
• 11:40 – 12:30 / CC5.2 / Preventing the Next Generation of Harm: Behavioural Design and Emotional Regulation in Gaming
• 11:45 – 12:30 / Sustainable Gambling Zone / The Cost of ESG: Is Sustainability Dead?
• 11:50 – 12:30 / CC5.1 / Case Study: Brazil in Play, the Challenge of Operating in a Market Under Construction
• 11:50 – 12:30 / Enterprise Stage / Sports Integrity: A Multijurisdictional Collaboration Protecting Growth, Safety, and Integrity in Global Sports
• 12:00 – 12:30 / CC4.1 / The Next Wave of Threats: AI, Bots, DDS Attacks and Transaction-Stage Manipulation
• 12:40 – 13:10 / Enterprise Stage / How to build competitive, compliant platforms that resonate with Latin American users
• 13:20 – 14:00 / Enterprise Stage / Disrupting the Black Market: Brazil’s Multi-Front War Against Illegal Gambling
• 14:10 – 15:00 / Enterprise Stage / Latin America market overview