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Philippines Calls on Influencers to Champion Safer Gaming Practices

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Southeast Asia

4Days ago

As iGaming continues to dominate social media feeds and live broadcasts across the Philippines, regulators and industry leaders are shifting their focus toward a unified "Responsible Gaming" movement.

Experts argue that the core issue facing the nation isn't the act of online betting itself, but rather the stark disparity between stringently regulated platforms and a flood of unlicensed offshore sites. Julius “Banoobs” Mariano, the leader behind YGS Live, emphasized that since legal operations represent only a fraction of the total market activity, leveraging the massive reach of social media influencers is the most effective way to cut through the noise and guide the public toward safer, licensed choices.


From a regulatory perspective, oversight is increasingly viewed as a vital consumer shield rather than a hurdle to business growth. Anthony “Tony” Manguiat of HHR Philippines Inc. describes PAGCOR’s mandates—such as robust KYC (Know Your Customer) protocols, strict age barriers, and built-in self-exclusion tools—as essential guardrails that prevent recreational play from spiraling into addiction. Recent studies by The Fourth Wall highlight a dangerous lack of awareness, showing that nearly half of local bettors are oblivious to the legal and financial risks associated with unlicensed sites. This knowledge gap underscores the urgent need for informative campaigns that draw a clear line between reputable operators and predatory, fly-by-night setups.


Content creators and streamers, who serve as the primary gateway to gaming for millions of Filipinos, are now being urged to step into the spotlight as educators. Industry advocates are calling for influencers to exercise greater due diligence by verifying PAGCOR accreditation before accepting brand deals. Prominent figures like Boss Toyo are already championing this cause, integrating legal guidelines and risk-management tips into their broadcasts. This shift from reactive enforcement to proactive education aims to empower users, turning potential digital pitfalls into opportunities for informed decision-making amidst a constant flood of promotional content.


Ultimately, rebuilding trust in the iGaming sector hinges on transparency and the visible implementation of high standards. Industry voices like Jev Mark Macam of 888 Luxury Legacy Corporation warn that the prevalence of rogue platforms—notorious for stiffing payouts and data theft—damages the reputation of the entire field. To combat this stigma, legitimate operators must make their protection frameworks more visible to the public. As the digital betting landscape in the Philippines continues to expand, weaving responsible gaming into the fabric of social influence will be essential for ensuring a sustainable and secure future for all stakeholders.

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