The Philippines is considering tighter advertising controls for the online Gaming sector following the filing of House Bill No. 10982, also known as the proposed Online Gambling Advertising Prohibition Act of 2026.

Filed by Cebu 3rd District Representative Karen Hope Garcia on August 26, the proposal seeks to prohibit public advertising and promotional activities related to online Gaming across a wide range of traditional and digital channels.

If approved, the restrictions would cover television, radio, print media and billboards, as well as social media, streaming services, websites, mobile applications and paid search.

The proposal would also extend to affiliate marketing, influencer promotions, direct messaging and sports or event sponsorships. Paid endorsements involving celebrities, athletes, influencers and other content creators would also be restricted.

Certain forms of communication would remain outside the proposed restrictions, including journalism, academic research, independently funded artistic works, responsible Gaming information and genuine non-commercial communications.

Licensed online operators would still be permitted to provide limited factual information through their own platforms, but only to registered users who have completed age and identity verification. The bill proposes a minimum age of 21 and calls for government-record checks alongside biometric or liveness verification.

The House proposal follows a separate Senate bill introduced in July that seeks broader restrictions on Gaming advertising across both traditional and digital media.

The latest development reflects growing regulatory attention toward online Gaming marketing in the Philippines. If enacted, the framework could significantly affect how licensed operators, affiliates, content creators and advertising partners reach users, placing greater emphasis on compliant and controlled marketing channels.